# Businesses

Definition Return on sales equals net income divided by net sales. Understand the hospitality industry and the types of companies that operate within it.

You can think of ROS as both an efficiency and profitability ratio because it is an indicator of both metrics. It measures how efficiently a company uses its resources to convert sales into profits.

The more efficient management is a cutting expenses, the higher the ratio. As revenues and efficiency increases, so do profits. Investors tend to use this iteration of the formula to calculate growth projects and forecasts. Jim would calculate his ROS ratio like this:. As we can see, Jim converts 20 percent of his sales into profits.

In other words, Jim spends 80 percent of the money he collects from customers to run the business. If Jim wants to increase his net operating income, he can either focus on reducing expenses or increasing revenues. If Jim can reduce these expenses while maintaining his revenues, his company will be more efficient and as a result will be more profitable. In this case, Jim should strive for higher revenue numbers while keeping the expenses the same. This allows a company to conduct trend analyses and compare internal efficiency performance over time.

It is also useful to compare one company's ROS percentage with that of a competing company, regardless of scale. The comparison makes it easier to assess the performance of a small company in relation to a Fortune company. However, ROS should only be used to compare companies within the same industry as they vary greatly across industries.

A grocery chain, for example, has lower margins and therefore a lower ROS compared to a technology company. The ROS is calculated as a company's operating profit for a specific period divided by its respective net sales: The ROS equation does not account for non-operating activities and expenses, such as taxes and interest expenses.

The calculation shows how effectively a company is producing its core products and services and how its management runs the business. Therefore, ROS is used as an indicator of both efficiency and profitability. ROS is larger if a company's management successfully cuts costs while increasing revenue. If the company's management team wants to increase efficiency, it can focus on increasing sales while incrementally increasing expenses, or it can focus on decreasing expenses while maintaining or increasing revenue.

Return on Sales ROS. The operating ratio shows the efficiency of a company's management Operating margin is a measure of a company's profitability, and Profit is the financial benefit realized when the amount of revenue Net operating profit after tax is a company's potential cash An investor can utilize these financial ratios to determine whether a manufacturing company is efficient, profitable and a good long-term investment option.

Using the following liquidity, profitability and debt ratios, an investor can gather deeper knowledge of a retail company's short-term and long-term outlook. The debt to equity ratio identifies companies that are highly leveraged and therefore a higher risk for investors. Find out how this ratio is calculated and how you can use it to evaluate a stock.

BREAKING DOWN 'Return on Sales (ROS)' ROS is a financial ratio that calculates how efficiently a company is generating profits from its top-line revenue. It measures the performance of a company by analyzing the percentage of total revenue that is converted into operating profits. Return on Sales Asset Turnover Return on Assets. The reason we put these three together is because they relate; the first two multiplied together give you the third. These three ratios hang together as a triangle, but each must be understood individually in order to make sense of the whole equation. The return on sales is a ratio used to derive the proportion of profits generated from sales. The concept is useful for determining the ability of management to efficiently generate a profit from a given level of sales.