Statistics & Facts on the U.S. Cosmetics and Makeup Industry

Based on retail sales, chain beauty store Ulta Salon, Cosmetics & Fragrance was the leading health and beauty retailer in the U.S. In , Ulta generated approximately billion U.S. dollars.

Matt Sena is a writer and researcher, a co-founder , a former portfolio manager, a rider and a dad.

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Based on retail sales, chain beauty store Ulta Salon, Cosmetics & Fragrance was the leading health and beauty retailer in the U.S. In , Ulta generated approximately billion U.S. dollars.


Leading foundation brands in the United States in , based on sales in million U. Sales of the leading mascara brands in the United States in in million U. Leading eyebrow makeup brands in the United States in , based on sales in million U. Sales of the leading false eyelashes and adhesive brands in the United States in in million U.

Most frequently used make-up brands according to women in the United States as of May Cosmetics brands viewed favorably among consumers in the United States as of October Skin care brands viewed favorably among consumers in the United States as of October Leading beauty brands in the United States on social media in , based on share of voice. Number of contract manufacturers of personal care products in the United States as of August , by state.

Number of contract manufacturers of personal care products in the United States as of August , by product category. Number of contract manufacturers of color cosmetics in the United States as of August , by product category. Revenue of the cosmetic industry in the U.

Number of employees of the U. Revenue of the leading 20 beauty manufacturers worldwide Breakdown of the cosmetic market worldwide , by product category. Statista offers dossiers and reports on over industries. With Statista you are always able to make informed decisions and boost your work efficiency. Feel free to contact us anytime using our contact form or visit our FAQ page. The direct selling market refers to a business model in which products are sold without a 'Brick and Mortar' retail establishment, such as online or person-to-person.

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Outlook Reports Forecasts on current trends. Surveys Current consumer and expert insights. And our definition of beauty is malleable and ever changing - providing never ending opportunities for the industry to innovate. Historically trends were driven by celebrity taste-makers through their personal choices or professional endorsements. Those days are gone, or nearly so. But however they are set, there is a large industry ready, willing and able to cater to them.

It is resistant to economic downturns and poised for even more growth. For the entrepreneur there are plentiful representative sales opportunities within companies like Avon or Arbonne and many more traditional franchising opportunities providing a slew of services. As it turns out, it takes a lot of effort to keep us looking and smelling our best - an absolute army of products and services, in fact.

Cosmetics, skin care, hair styling, hair coloring, hair removal, nail salons, tanning salons, massage parlours and luxury spas, shower and shaving product, perfumes, colognes It is a level of diversity and nuance that may go unnoticed to the casual observer. Some of us, in fact, are overwhelmed by all those rows of shaving cream. But increasingly we are the minority - most consumers care, are discerning, and will try a number of different products before finding something that works.

Once they find it, however, brand loyalty - whether for a shampoo or a particular salon - is extremely strong.

Producers differentiate themselves through their target demographic markets, price point and with different manufacturing processes. Products that promise no animal testing or that are all natural, for example, have loyal, niche markets and can often charge a premium. Service providers compete primarily through price, location as well as their target demographic markets. Types of service and the related products that are offered are vital to profitability.

The beauty industry is known to be resistant to economic downturns - even faring well during the Great Recession of Though consumers tend to be more price conscious during those times, they do not stop spending. Hair care is the largest segment with 86, locations. This growth is being driven in part by a generally increasing awareness of the importance of skin care, but also specifically due to an increase in the market for men. According to the Bureau of Labor Statistics , there are nearly one million people employed in the primary service segments of the market, and there are strong growth expectations.

Clearly this is an industry on the rise:. There are a number of trends within the industry that are driving growth and revenue. Some manufacturers have a franchising distribution system of their own and even offer training programs, or partner with a particular service provider. With strong and growing demand, employment estimates through the roof to meet that demand and a strong history of being a steady business even in turbulent times, the beauty industry continues to provide fantastic opportunities.

You can see beauty franchises expanding in your area here. Matt Sena is a writer and researcher, a co-founder , a former portfolio manager, a rider and a dad. No longer must you put in hours and hours outside of the house to have a successful career or run a successful franchise. There are another 2.

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